The Art of Supply was founded by Krisztina Lyle and Azim Qazi, two industry veterans who share a deep belief: that sourcing, when done with care and precision, can be a transformative force — for businesses, for communities, and for the planet. Krisztina brings over two decades of global sourcing, supply chain, and procurement expertise, with a sharp eye for navigating complexity. Her career has taken her across the globe, from large-scale operations to urgent humanitarian projects, equipping her with both the intuition and strategy to solve supply challenges others can’t. Azim is a seasoned operator and growth strategist in consumer packaged goods, with deep experience scaling eCommerce, launching new brands, and building resilient supply chains. A natural connector and systems thinker, he brings the agility of entrepreneurship and the discipline of operational excellence. Together, they form a rare partnership: one that blends technical mastery with emotional intelligence, and global experience with personal purpose. The Art of Supply began with a single mission: sourcing ingredients for a nutritional product designed to support refugees. That foundational experience shaped more than the business model; it defined the brand’s ethos. Sourcing, at its best, is a human act — a bridge between care and commerce, a practice that nourishes systems as well as people. Today, under Krisztina and Azim’s leadership, The Art of Supply works with emerging and established brands that care deeply about what they create — and who need a sourcing partner that delivers not only hard-to-find ingredients, but the trust, insight, and integrity to back them.

The Art of Supply was born from a single goal: to help a formulator create a category-leading meal replacement product for displaced people. What began as a humanitarian response has grown into a purpose-driven business that supports brands, retailers, and startups with sourcing solutions grounded in care, trust, and expertise. We are more than just a supply company — we are partners in possibility, bringing decades of experience, global supplier relationships, and a toolkit of sourcing mastery to every project.