OUR STORY

The Art of Supply was founded by Krisztina Lyle and Azim Qazi, two industry veterans who share a deep belief: that sourcing, when done with care and precision, can be a transformative force — for businesses, for communities, and for the planet.

Krisztina brings over two decades of global sourcing, supply chain, and procurement expertise. Her career has taken her across the globe — from large-scale operations to urgent humanitarian projects —equipping her with both the intuition and strategy to solve supply challenges. She has a rare gift for connecting with people, building trusted partnerships that often evolve into long-lasting business relationships and friendships.

Azim is a seasoned operator and growth strategist in consumer packaged goods, with deep experience scaling eCommerce, launching new brands, and building resilient supply chains. A natural connector and systems thinker, he brings the agility of entrepreneurship and the discipline of operational excellence. Together, they form a rare partnership: one that blends technical mastery with emotional intelligence, and global experience with personal purpose.

The Art of Supply began with a single mission: sourcing ingredients for a nutritional product designed to support refugees. That foundational experience shaped more than the business model; it defined the brand’s ethos. Sourcing, at its best, is a human act. A bridge between care and commerce. A practice that nourishes systems as well as people. Today, under Krisztina and Azim’s leadership, The Art of Supply works with emerging and established brands that care deeply about what they create — and who need a sourcing partner that delivers not only hard-to-find ingredients, but the trust, insight, and integrity to back them.

The Art of Supply was founded by Krisztina Lyle and Azim Qazi, two industry veterans who share a deep belief: that sourcing, when done with care and precision, can be a transformative force — for businesses, for communities, and for the planet.

Krisztina brings over two decades of global sourcing, supply chain, and procurement expertise. Her career has taken her across the globe — from large-scale operations to urgent humanitarian projects —equipping her with both the intuition and strategy to solve supply challenges. She has a rare gift for connecting with people, building trusted partnerships that often evolve into long-lasting business relationships and friendships.

Azim is a seasoned operator and growth strategist in consumer packaged goods, with deep experience scaling eCommerce, launching new brands, and building resilient supply chains. A natural connector and systems thinker, he brings the agility of entrepreneurship and the discipline of operational excellence. Together, they form a rare partnership: one that blends technical mastery with emotional intelligence, and global experience with personal purpose.

The Art of Supply began with a single mission: sourcing ingredients for a nutritional product designed to support refugees. That foundational experience shaped more than the business model; it defined the brand’s ethos. Sourcing, at its best, is a human act. A bridge between care and commerce. A practice that nourishes systems as well as people. Today, under Krisztina and Azim’s leadership, The Art of Supply works with emerging and established brands that care deeply about what they create — and who need a sourcing partner that delivers not only hard-to-find ingredients, but the trust, insight, and integrity to back them.

OUR PURPOSE

To unlock access to high-quality, ethically sourced nutrition ingredients — empowering companies of all sizes to build better, more sustainable products for people and the planet.

The Art of Supply was born from a single goal: to help a formulator create a category-leading meal replacement product for displaced people. What began as a humanitarian response has grown into a purpose-driven business that supports brands, retailers, and startups with sourcing solutions grounded in care, trust, and expertise.

We are more than just a supply company — we are partners in possibility, bringing decades of experience, global supplier relationships, and a toolkit of sourcing mastery to every project.

To unlock access to high-quality, ethically sourced nutrition ingredients — empowering companies of all sizes to build better, more sustainable products for people and the planet.

The Art of Supply was born from a single goal: to help a formulator create a category-leading meal replacement product for displaced people. What began as a humanitarian response has grown into a purpose-driven business that supports brands, retailers, and startups with sourcing solutions grounded in care, trust, and expertise.

We are more than just a supply company — we are partners in possibility, bringing decades of experience, global supplier relationships, and a toolkit of sourcing mastery to every project.

OUR VALUES

  • CLARITY IN COMPLEXITY

    We specialize in sourcing the mission-critical ingredients others can’t. Our experience and network allow us to navigate complex global supply chains with confidence and precision.

  • PURPOSE-LED, ALWAYS

    We were founded to solve a humanitarian need, and that origin continues to guide how we work. Every decision we make reflects a commitment to long-term impact over short-term gain.

  • RADICAL ACCESS

    We use the strength of our volume and depths of our relationships to open doors for businesses that would otherwise be priced out. By sharing our efficiencies, we level the playing field for startups and emerging brands.

  • INTEGRITY IN ACTION

    We hold ourselves to the highest standards of transparency and ethical conduct. Our partners trust us because we say what we mean, and we stand behind every ingredient we deliver.

  • POWERED BY PARTNERSHIP

    Supply is personal. We invest in long-term relationships with our customers and suppliers, treating every project with the care, urgency, and attention it deserves.

  • A PERSONAL APPROACH

    We listen first. Every collaboration begins with understanding your brand, your goals, and your challenges. By staying human at the core, we create solutions that are not only strategic but deeply aligned with your vision.

MEET THE TEAM

  • Jada Lyle

    is a customer-focused sales professional with a proven ability to connect with people and drive results across retail, wellness, and hospitality environments. She excels at guiding clients in making informed choices while consistently contributing to overall sales growth. Her experience in personal sales and high-volume customer-facing settings has strengthened her skills in outreach, lead generation, and closing, while refining her ability to build rapport quickly and maintain a welcoming, professional environment. Known for her energy, professionalism, and relationship-driven approach, Jada brings a genuine passion for helping people and creating exceptional customer experiences.

  • Krisztina Lyle

    is a global sourcing and supply chain leader with over 20 years of experience solving complex operational challenges for businesses worldwide. Her career spans commercial operations, international sourcing, and high-impact humanitarian projects, equipping her with the rare ability to balance strategic vision with practical execution. Known for her relationship-driven approach, Krisztina builds trusted partnerships that strengthen businesses and communities alike. Her cultural fluency, curiosity, and commitment to ethical, high-quality supply solutions make her a go-to expert for brands seeking not just products, but meaningful impact.

    For the past 11 years, Krisztina has also competed as an amateur bodybuilder across North America. The discipline, consistency, and performance mindset required to pursue pre-pro recognition have shaped her leadership style — reinforcing her resilience, drive, and high standards for results.

  • Azim Qazi

    is a seasoned operator and growth strategist in consumer packaged goods, with extensive experience scaling eCommerce businesses, launching new brands, and building resilient supply chains. His work blends entrepreneurial agility with operational discipline, enabling businesses to grow efficiently while navigating complex challenges. Known for his strategic thinking and collaborative approach, Azim builds strong relationships across teams and partners, driving sustainable business outcomes. With a focus on execution and innovation, he brings both vision and tangible results to every venture he leads.

  • Mark Nasare

    is a scientifically trained sales leader with deep expertise spanning pharmaceuticals, analytical chemistry, and commercial growth. His career includes senior research and analytical roles supporting global health and compliance standards, as well as experience educating future scientists as an assistant professor. Mark has hands-on knowledge across advanced laboratory instrumentation and method development, supported by multiple published works in chromatography and analytical science. Today, as Key Account Director at The Art of Supply, he bridges scientific rigor with strategic business development — helping nutrition, wellness, and CPG brands access the right ingredients, packaging, and operational solutions to scale with confidence and quality.